Kate Winship – Totally Locally Tadcaster’s High Street Delivery Manager
Kate is an experienced marketing and communications professional with a genuine passion for community. Alongside her role at Totally Locally Tadcaster, she works as a Communications Officer for the Yorkshire and Humber Policy Engagement Research Network (Y-PERN), where researchers, voluntary and community organisations, and policymakers come together to collaborate.
Her drive to work closer to the heart of communities was shaped in part by a deeply personal experience – the loss of her best friend to ovarian cancer, which led Kate to found Lemonade, an ovarian cancer awareness charity she continues to run today.
Kate first came to Totally Locally Tadcaster as a volunteer in the spring of 2026, giving her time whilst on maternity leave – often with her son Benjamin in tow on photoshoots (eagle-eyed followers of our social channels will know him well).
Funded by David Skaith’s Vibrant and Sustainable High Streets fund, Kate leads on Totally Locally Tadcaster’s town-wide marketing activity – from regular events and promotions to running the Business Forum, press activity and social media – all with the goal of raising awareness of the town and the brilliant independent high street businesses that make it what it is.
Su Morgan – A Champion of Tadcaster
Su is one of those people who truly holds a community together. As a familiar and much-loved face in Tadcaster, she has dedicated countless hours to Tadcrafters – an organisation that nurtures community spirit and empowers people to give back to the place they call home.
Su was instrumental in bringing Totally Locally to Tadcaster, and in the run-up to the very first Magic Tenner promotion in March 2025, you could find her pounding the high street, knocking on doors and rallying local business owners to get involved.
Su is now working alongside Kate and local artists Beth Elsdon and Claire Bentley-Smith to curate Tadcaster Creates – two arts festivals designed to connect local artists with high street businesses, giving them a space to exhibit their work and helping to make Tadcaster a destination worth visiting.
David Gluck – Rural Development Expert
David is CEO of Tadcaster and Rural CIC – the social enterprise behind The Barn, the Business Forum and a host of initiatives shaping the town’s future.
With a background in rural and small town regeneration, David has been in this world for a long time. Back in the 1990s, he developed the country’s first small town investment programme — the Market Towns Initiative – which was, by a happy coincidence, co-launched in both Malton and Tadcaster. Malton seized the moment and went on to benefit from significant investment as a result. Tadcaster, for whatever reason, didn’t quite get there at the time. Until now.
David is a familiar face around town and can most often be found in his second home, The Barn. If he’s not there, he won’t be far — usually with his faithful springer spaniel, Jig, close by his side.
Jan Burg – Voluntary Content Creator
Jan is retired but likes to keep busy. She volunteered for Totally Locally Tadcaster because she’s drawn to the positive, community-minded approach the organisation takes in supporting local businesses. For Jan, seeing everyone come together with the shared aim of creating a thriving, lively high street is what it’s all about.
She loves visiting the various shops and meeting the passionate owners behind them — people who bring real enthusiasm and dedication to what they do. And if the project can encourage more people to spend locally? Even better.
Chris Sands – The Pioneer
Chris is the creative force behind the Totally Locally concept, and the movement wouldn’t exist without him. While he isn’t involved in the day-to-day running of the Tadcaster team, we have Chris to thank for ideas like the Magic Tenner promotions and the beloved town-wide “disloyalty cards” – a proven model that has taken root in towns across the UK and beyond, as far as New Zealand.
At the heart of everything Chris does is a simple but powerful message: “be nice.”
Chris came to us through Su at Tadcrafters, who discovered his work during her time with Community First Yorkshire – and the rest, as they say, is local history.